The GIANT! It doesn’t matter where you are, who you’re trying to reach, or how many people you have, you need Facebook. They’ve done a good job ingraining themselves in our culture. Even if you’re shooting for young adults and students that aren’t usually on Facebook, you still need to be on it.
This is a general platform. If your demographic is not on it, they will be. Facebook is constantly revamping, upgrading, and coming out with new technologies. While it may not be around forever there’s still a lot of life left here.
Facebook is mostly about keeping up with people. It’s about conversations. Talk to people on it. Start a dialogue. Keep your people updated. Run ads as often as possible. Build relationships with people. Being real with people will grow your brand and solidify your place in your community.